Descripción:

Dear student, through this educational resource you will access the concepts and case studies that will enable you to identify the new dynamics of information in organizations permeated transversely by descriptive, diagnostic, predictive and prescriptive data analysis as a key strategy in an organization that performs in the new paradigm of industry 4.0. It is vital to apprehend data analytics as an imperative for decision-making, because of the new role of information in the process of sustainability and sustainable growth in the long term.

This educational resource is composed of various activities that illustrate and show how data science and analytics cut across both internal and external processes of organizations, and how their proper use can add value in the operational and strategic decision-making of an organization. It is advisable to go through all the contents and resources provided in the module to gradually incorporate the contents presented here.

Finally, the invitation is to reflect on how the different approaches to descriptive, diagnostic, predictive and prescriptive analysis as a strategy for both large and small firms, allow understanding the market and its trends to retain and expand the customer base, build customer loyalty, and continually reinvent themselves for sustainable growth in Industry 4.0